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Media, ethics, and journalism. What works. What doesn't.


Jeffrey Dvorkin

Thursday, May 13, 2010

"Mutualized Media"

At the ONO Conference in Oxford. The Guardian is showing leadership about how to marry legacy and social media. Alan Rusbridger, the editor was supposed to speak. But the political crisis in the UK kept him in London. Chris Elliot, the Managing Editor (and next Guardian readers' editor as of July 1st) is here to give us the view of what mutualized media will mean:

1. Mutualized media encourages participation. It invites  and/or allows a response.

2. It is not an inert "us" to "them" form of publishing.

3. It encourages others to initiate debate, publish material or make suggestions we can follow, as well as lead. We can involve others in the pre-publication process.

4. It helps form committees of joint interest around subjects, issues or individuals.

5. It is open to the web and is part of it. It links to and collaborates with other material including services on the web.

6. It aggregates and curates the work of others.

7. It recognizes that journalists are not the only voices of authority, expertise and interest.

8. It aspires to achieve and reflect diversity and shared values.

9. It recognizes that publishing can be the beginning of the journalistic process rather than the end.

10. It is transparent and open to challenge - including correction, clarification and addition.

How this will change the role of the ombudsman is what we are here in Oxford to determine.

1 comment:

  1. I like the description of mutualized media but it brings to mind things like mutual funds, mutual friends and some other things the term "mutual" has been paired with. What about "democratized" media or "open" media or "public engagement" media? The presence of active ombuds people is a piece of the overall picture of an open spirited press.

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