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Now the Details

Media, ethics, and journalism. What works. What doesn't.

Jeffrey Dvorkin

Friday, July 2, 2010

When Science Journalism Goes "Nudge Nudge Wink Wink"

The PBS program, "Need to Know" asked me to comment on three television news reports on the supposed need for a new drug that claims to enhance female sexuality.

The drug is now awaiting approval by the Food and Drug Administration. The pro-drug experts have all taken funding from the manufacturer, Boeringer-Ingleheim but that wasn't made abundantly clear in any of the reports.

The three outlets were WEWS TV in Cleveland, CBS News and CNN. (Incidentally, CNN fired its entire science unit in 2008).

In my opinion, CBS News did the best job of clear reporting but WEWS and CNN completely failed the accountability test.

Here's a podcast of that report with host Rick Karr.

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