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Media, ethics, and journalism. What works. What doesn't.


Jeffrey Dvorkin

Wednesday, February 29, 2012

Integrating New and (Slightly Less) New Media

Alan Rusbridger
Alan Rusbridger is the editor of The Guardian. His commitment to transparency and accountability has made his newspaper an international standard for journalistic excellence.

His reporters, especially Nick Davies, have been key to blowing the lid off the corruption between police and the Murdoch empire.

Alan has long been a champion of ombudsmanship at The Guardian, beginning in 1997, with the appointment of Ian Mayes as The Guardian's first reader's editor (ombudsman). Alan's belief in the value of non-defensive and open journalism has been a powerful agency for changing the closed culture of journalism.

Others (notably Bill Kling of Minnesota Public Radio) have also advocated allowing the informed and questioning public into the journalistic process. The journalistic culture has too often resisted this idea, but financial realities are starting to force important changes.

At a time when much of mainstream journalism is bemoaning the decline of mass audiences, journalistic credibility and media profitability, Alan seems unfazed by the Cassandras among us.

Now he has taken the concept of interconnecting with the public to a new level. He understands that we need to accept that mass audiences, once loyally bound to one or two media outlets is finally outdated. We also know that news organizations will only get smaller and more nimble in order to survive. Thus the absolute need to connect to the audiences in new and smarter ways, using new media as a form of  
"porous membrane" ™- allowing information to flow in and out.

Just as journalism informs us, it can be, in turn, informed by the very people it seeks to inform.

Alan Rusbridger understands that idea as seen in this remarkable and very clever video.

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